Suryapratap Singh Rathore

Suryapratap Singh Rathore

Tech-Driven Marketing & Business Growth Leader | Digital Strategist | IT Sales & Marketing

Jaipur, India 16+ Years Exp.

Professional Summary

Tech-Driven Marketing & Business Growth Leader with 16+ years of experience across IT, digital marketing, and business strategy.

Proven track record of building and scaling businesses, generating international sales, and developing CRM/ERP systems. Expert in lead generation, branding, performance marketing, and conversion optimization with a strong focus on ROI and revenue growth.

Career Journey

Founder & Marketing Head – Nakshmart.com

2017 – Present

Industry: E-commerce & Export

  • Built and scaled a global jewelry export business from scratch.
  • Led SEO, digital marketing, and marketplace strategies (eBay, Etsy, Alibaba).
  • Developed in-house CRM/ERP systems to automate international operations and marketing.
  • Managed international clientele across USA, UK, and Europe, generating consistent revenue growth.
Freelance ERP/CRM Developer & Marketing Consultant

2021 – Present

  • Developed custom CRM/ERP solutions and automated sales pipelines for diverse businesses.
  • Helped clients improve lead conversion, branding, and operational workflows.
  • Consulted on performance marketing strategies and ROI optimization.
Account Manager – eBay.com

Jul 2013 – Jan 2017

Industry: E-commerce

  • Managed global sellers and improved cross-border sales strategies for international markets.
  • Crafted optimization strategies for product visibility and merchant onboarding.
  • Led merchant relationship management and data-driven selling initiatives.
Regional Sales Manager – Naukri.com

Aug 2011 – Jun 2013

Industry: Advertising

  • Handled high-impact digital sales campaigns and client acquisition.
  • Achieved significant growth in local and regional advertiser bases.
Network18 (Infomedia18 Ltd.)

Business Development Executive | Mar 2008 – Jul 2011

Industry: Media & Advertisement

  • Led ad sales for "Know Your City Jaipur" magazine and Burrp.com.
  • Managed territories across Jaipur, Udaipur, and Jodhpur.
  • Achieved sales targets consistently through strong relationship building.

Project Highlights

College ERP

Developed a complete ERP for PSP College including student management, attendance tracking, staff roles, and dynamic reports.

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CRM for Retail

Built a modular CRM with lead pipeline, automation, and reporting for retail businesses.

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Jewelry Manufacturing ERP

Complete manufacturing process streamline software for high-end jewelry production.

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School SaaS

A complete SaaS-based school management software platform (SchoolDarpan).

View Project

Core Expertise

Digital Marketing
SEO Mastery Meta Ads Google Ads Branding Strategy Performance Marketing Market Analysis
Sales & Automation
Lead Generation ROI Optimization Sales Funnels CRM Automation Conversion rate optimization (CRO) Client Acquisition
Technical Stack
Laravel PHP 8.x MySQL JavaScript HTML5/CSS3 API Integration
Business Intelligence
Google Analytics Search Console ERP Systems B2B Strategy Revenue Growth SaaS Lifecycles

Education

MBA (Marketing)

Rajasthan Technical University

Bachelor of Arts

MLSU, Udaipur

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